It’s now one of the biggest holidays in the UK – only beaten by Christmas and Easter. Although it was once worth £12 million, Halloween is now worth over £300 million in the UK – with thousands of consumers all over the country spending out on scary goods. It’s thought the rise of popular movie franchises like Twilight and Harry Potter and the rise of popular American thriller TV shows are all contributing factors to this season’s rising popularity. Either way it appears UK consumers are catching up with the spending habits of US consumers when it comes to Halloween so for resellers this is an industry definitely worth investing some time and money in.
If products are found from the most competitive wholesalers, resellers could potentially resell Halloween goods and make some large profit margins. But before any wholesale buyers can haggle for goods to buy them at below RRP, they first need to identify what products are popular with consumers in order to find out what products will be successful at reselling.
Whether it’s hosting a party or attending one, consumers all over the country will be heading out to celebrate Halloween during October. And the most sought after items for this are fancy dress costumes. If you look at high street retailers and supermarkets you’ll see lots of different costumes gracing the shelves – from werewolf masks to vampire teeth, most costumes are stocked in shops. And for resellers looking to profit from goods, Halloween costumers certainly present some money making opportunities. If you look at sites like eBay you’ll often find costumes being sold at competitive prices – but if you can secure stock at well below the RRP then you have the opportunity to offer some serious competition. Some wholesale suppliers offer deals of up to 80% off the RRP of Halloween costumes, especially if bought in bulk, so it’s worth shopping around to ensure you receive the best deal before you invest in stock.
Supermarkets like Asda have entire aisles dedicated to party decorations so retailers obviously see party items as lucrative investments. And so should you. Sourcing party stock at wholesale prices could certainly see your profits creep up during October. Items like party poppers, banners, balloons, Halloween themed cups and plates and lighting are all worth looking out for at wholesale prices.
The confectionary market is worth a whopping £1.1bn and during seasonal holidays, like Christmas and Halloween, sales increase dramatically as people look to celebrate the season and host parties. Confectionary items like chocolate and sweets are popular all year round but a lot of ‘themed’ sweets are bought at this time of year. Spooky cakes, sweets, chocolate bars and food are all popular with consumers. If you can find a wholesaler offering wholesale pallets of confectionary goods then you should be able to purchase them at well below the RRP, and make a good return on investment.
Although DVD sales are decreasing due to the rise of live streaming sites like Netflix, the DVD market remains strong and at this time of year, resellers looking to resell DVDs should definitely focus on the seasonal trends. Horror movies and thrillers are watched more in October than at any other time of the year so whether you are a reseller trying to resell goods on eBay or you are looking to flog items at your next local car boot sale, looking out for wholesale DVDs could be a wise choice. To gain an idea of what is popular consider using social media, looking at recent cinema releases and visiting your local DVD store to see what kind of films are stocking the shelves. In order to gain the highest profit margin you’ll probably have to invest in DVDs that are a few years old but you’ll be surprised at how quickly you can resell this stock if your price it right.
This post should have given you some ideas on what stock to source this Halloween so start searching for your wholesale suppliers and get reselling!